The pivotal role played by the meetings industry in Poland is best reflected by figures. According to the 2020 edition of the “Poland Events Impact” report, the MICE sector generates approx. 1.5% of the national GDP, creates more than 220,000 jobs and makes an economic contribution of approx. 35 billion PLN. Considerably growing figures are also recorded in listings presented by Poland Convention Bureau. Needless to say, the pandemic period is the one unfortunate exception.
The data discussed above is confirmed by international sources. For many years now Poland has maintained its strong position in the two most important rankings of destinations hosting the greatest number of conferences and association congresses. Naturally, I am referring to reports compiled by ICCA and UIA, whose latest editions rank Poland 19th and 24th, respectively, up 3 spots in the latter case. While Warsaw and Kraków dominate rankings of cities attracting events, mention is also due to other players, such as Poznań, Gdańsk, Wrocław, Katowice, Łódź, Lublin, and even Zakopane (the unofficial winter capital of Poland) and Białowieża set in the heart of the magnificent Białowieża Forest. This is the best possible proof of the great trust that organisers of major, often logistically challenging events, place in the whole country.