Poland has become an attractive tourist brand in recent years. In 2019, our country was visited by 19.6 million tourists, which gave Poland a place in the top 20 most visited countries in the world.

In addition to historical and cultural values, visitors appreciate very good infrastructure, attractive prices and security (no terrorist threat according to The Travel and Tourism Competitiveness Index World Economic Forum). An additional advantage is the central location in Europe and a well-developed network of air connections. As a destination Tourists most often choose the most important Polish cities, National Parks, areas attractive for nature and places from the UNESCO list.

The pivotal role played by the meetings industry in Poland is best reflected by figures. According to the 2020 edition of the “Poland Events Impact” report, the MICE sector generates approx. 1.5% of the national GDP, creates more than 220,000 jobs and makes an economic contribution of approx. 35 billion PLN. Considerably growing figures are also recorded in listings presented by Poland Convention Bureau. Needless to say, the pandemic period is the one unfortunate exception.

The data discussed above is confirmed by international sources. For many years now Poland has maintained its strong position in the two most important rankings of destinations hosting the greatest number of conferences and association congresses. Naturally, I am referring to reports compiled by ICCA and UIA, whose latest editions rank Poland 19th and 24th, respectively, up 3 spots in the latter case. While Warsaw and Kraków dominate rankings of cities attracting events, mention is also due to other players, such as Poznań, Gdańsk, Wrocław, Katowice, Łódź, Lublin, and even Zakopane (the unofficial winter capital of Poland) and Białowieża set in the heart of the magnificent Białowieża Forest. This is the best possible proof of the great trust that organisers of major, often logistically challenging events, place in the whole country.

Why is Poland worth choosing? How do we stand out from other countries?

NATURE

Polish Golden Autumn

Polish Golden Autumn

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Europe

Europe's last virgin forest

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European bison - the largest mammal in Europe

European bison - the largest mammal in Europe

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The largest strip of moving dunes in Europe

The largest strip of moving dunes in Europe

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Crocus, lavender, rapeseed...

Crocus, lavender, rapeseed...

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Safari and star gazing in the Bieszczady Mountains

Safari and star gazing in the Bieszczady Mountains

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CULTURE

Modern Museums

Modern Museums

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Street Art

Street Art

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ACTIVITIES

Play golf in Poland

Play golf in Poland

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Be Eco - Cycling in Poland

Be Eco - Cycling in Poland

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Kayaking through Poland

Kayaking through Poland

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Wintertime in Poland

Wintertime in Poland

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KITCHEN

Vegan, vegetarian

Vegan, vegetarian

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Wine from Polish vineyards

Wine from Polish vineyards

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POLAND IS SURPRISING

Dinner and concert at the mine

Dinner and concert at the mine

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Agritourism – slow travel

Agritourism – slow travel

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LIFE & STYLE

Medical Spa and Baths

Medical Spa and Baths

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Wellness & SPA

Wellness & SPA

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BUSINESS AND INNOVATION

Games made in Poland

Games made in Poland

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Outsourcing

Outsourcing

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Luxury business - Polish yachts

Luxury business - Polish yachts

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